Decades ago, investment manager Peter Lynch put forth the idea of simply buying stocks that make the products you love and use regularly. That idea appeals to many people.
It’s never a bad thing to “invest in what you know,” but that concept offers no clues about the relative value of a company’s shares versus its market price. Starbucks (NASDAQ:SBUX) reported nice numbers for its fiscal second quarter (ended March 31) after the close on Thursday afternoon.
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